Do you recall when you could maintain the flow of info about yourself? Not long ago, the amount of information about you and how it could be located was completely within your control. This isn’t true anymore. These days, people have all sorts of means to find out whatever they wish to find out about you. This is tricky enough for people who work off of the internet in "normal" jobs. For those whose work is totally on the Internet, though, it’s much trickier. Your profits could be totally obliterated by a careless tweet.
So, what should you do? What’s the plan? The key to keeping your reputation unblemished is to be as professional as possible both online and offline. The following are a number of hints to help you do that.
Allow your own personality to shine. There is no rule that says you should hide everything about who you are. The fact is that one of the better ways to keep yourself separate from your competition is to simply be yourself. Still, keep in mind that you are running a business, so keep your best self center stage.
Make sure that each piece of writing you craft is properly spelled and punctuated. Whether your writing is for your sales page or merely a short text message does not matter. Correct spelling and grammar matter. After all, you don’t want somebody to see something that is full with grammar and spelling errors, do you? It proves that you do not know what is what.
Accept criticisms politely and nicely. Sure, there are trolls out there who simply want to make you feel awful. Nonetheless, there will be those who have legitimate complaints about your project and how it is presented. Take every negative feedback or suggestion to heart and ask if you could truly make the improvements the individual wants to see without it harming your business. Then communicate with the the individual and explain to him or her whether or not you will adopt the suggestion. This will show that you take each person seriously, not only people who give you positive feedback.
Make sure you answer every online message and call. Your responses and conversations should be civil and amicable and positive. Try not to let an e-mail sit in your box for more than a day without replying to it. Try not to leave voice mail messages unreturned. Each phone call needs to be answered by the third ring. It’s little details like these that tell others what they want to know about you and the dedication to your job.
Check your social media. When you’re in the world of social media it’s easy to forget that you’re not simply a random person; you’re a representative of your business. The people you are talking to might be fine with a super chatty tweet or Facebook message. If somebody stumbles upon the communication, though, he might not think that you are very serious about your business.